BAD

The brand new event ‘BAD: Belgium art and design’ took place in the Eskimo Factory in Ghent. Being the hotspot for art and design aficionados the event attracted twelve thousand visitors in three days. Alter expo cooperated in a new concept of the fair, in which every exhibitor received a number of modules to be used creatively on their own stand. Every unit was decorated with panels, available in different colours, rendering the stands their individual stamp while keeping all units as a harmonious whole together. The exposition of the art section stood out because of the smooth whitened panels within the industrial setting of the rough looking building. The panels where built by alter expo, allowing exhibitors to highlight their works and turn them into real eye-catchers. Moreover, alter expo took charge of the coordination, the furnishings, the timber construction stands, the winter garden and the entire decoration of the restaurant.