“If you want something new, you have to stop doing something old.” (Peter F. Drucker)
On the site www.moodbrussels.com, you can read how to remain one step ahead of the competition in the textile sector.
There, you’ll find “3 ways to discover and spot trends at MoOD”
1. Spotting trends at 230 exhibitors
2. Discover the epic trend
3. Be there: trends seminars, guided walks, workshops, …
…but there is also a 4th way… “trendspotting for organizers”
4. Spot and experience the power of a new fair concept.
Some innovative organizers have already taken a bold step towards adding a new dimension to trade show design.
With the New Version of MoOD, the Textirama trade show also underwent a radical overhaul. The choice was made to streamline and standardize the way the booths were built. Right from the start of the design phase, the focus was on improving the customer journey of exhibitors and visitors.
The new concept allows exhibitors to showcase their products in a trendy setting with minimal time investment. Those who want to invest more, are offered an ocean of space for personalization and personal creativity.
Visitors were welcomed in a setting that matched their living environment; textiles played a central role in booth building. The walls, that were contained within a solid wood frame, were upholstered in white or black fabric.There was a possibility to supply to one’s self-produced fabrics to replace the standard ones. Judging from the many reactions on social media and elsewhere, the “new version” was met with very positive reactions.
The word trendsetting was even mentioned several times. By exhibitors and visitors alike. The move towards this new concept was risky but has proved more than successful. It is the result of intensive co-creation between the organizer and trade show builder.
Thinking together, doing together yields new ideas, new designs, new concepts. And bringing this kind of concept to market, requires some sort of calculated courage.
Innovation through Co-Creation is a story of paradoxes and sleepless nights.
• Existing strategy versus new market insights
• Turning a profit versus willing to take a loss.
• Existing business model versus new business model
• Short-term profits versus long-term growth.
But when the result proves to be a hit, the way is wide open for a FUTUREPROOFED trade show model.
The concept is optimized even further and the 2017 edition will surpass the 2016 one across the board.
Did you miss out on MOod and Indigo, but still want to get an idea about the look and feel of the concept? Click HERE for more pictures.
Would you like to know more about the realization of this concept, or do you have plans or ideas of your own that you would like to share, then don’t hesitate to get in touch.
Together we make it happen!